Finally, the news I’ve been waiting to share for the past year is here!!! When I started working on this project last fall finding out that I wouldn’t be able to publicly announce it until the following August was pure torture. But the months and months of hard work and secrecy have come to and end and I’m so excited to announce my first design collaboration; Peace Love Shea x Steve Madden.
Sometimes dreams come true in your life that you could have never imagined possible, and this was definitely one of them. Seeing my name next to an iconic brand who I grew up idolizing is an experience I can’t even describe in words. I’m excited, proud, grateful, nervous and a billion other emotions all at once.
The capsule collection (which will be out in stores next month, and available online for pre-order August 21st); consists of seven designs. I really wanted to design something that would represent my personal style and the type of woman I stand for- strong, sexy and independent. For the girl who knows you can make an outfit come to life with just a killer pair of shoes. I asked myself, “If I could have any dream shoe in the world what would it look like?” and through this collaboration I was able to make them come to life.
When I first met Steve and the team last fall to discuss this project it was really love at first sight, sometimes you just have that creative connection where you know “this is going to be great.” I learned so much over the past year, from truly the best people in the business, it’s been an experience of a lifetime and I hope you all love the collection as much as we do.
I have some really exciting things to announce too with the launch, one of them being the chance to win a trip to NYC to attend the launch party with me next month. So stay tuned for all the details on that coming soon! Above are some outtakes from the campaign shoot, shot by Jake Rosenberg of The Coveteur. More coming soon, and make sure to watch the behind the scenes video above!
Thank you all for your support. Love you so much!