We all know the saying “you get what you pay for” and yes, generally speaking, it’s true… but not always. When you think about it, massive brands like Covergirl and Neutrogena’s profits blow newcomers and boutique beauty brands out of the water. More money= more research capabilities= more product testing= so on and so forth. So it really comes as no surprise drugstore beauty brands come out with some amazing products. From skincare to self tanners to mascara, I can easily spend a hour or more cruising the cosmetic isles at CVS or Target checking out what’s new. Sometimes I find a winner and sometimes not. Here’s some of my winners.
If you have any favorites let me know, I’d love to try them out!