Taking Over Tulum


If you follow me on instagram you probably know I was in Tulum last month working on something special and I can finally tell you what it is! I was creative directing, art directing, styling, and also of course starring in Candie’s latest campaign. Candie’s, to me is an iconic American brand who’s past campaigns have starred everyone from Britney Spears to Fergie and Lea Michele- so to be alongside those superstar names is so flattering in itself. They are known for their high profile campaigns and this is the first time they’ve used a fashion/social media influencer so I’m very honored.
At this point in my career I choose to only take on projects where I can be the creative because that is what I love to do (and also what I’m good at). Candie’s was such an amazing brand partner, they trusted me to have full creative control and execute my vision to make this campaign come to life. Tulum was the perfect setting as I wanted the photos to tell a story of travel and culture all while maintaining the brands fun and flirty aesthetic. The campaign was also shot by my brother Matt Petran so for us to work together on such a big project was a brother-sister dream come true.
It wasn’t easy… long days on hot humid beaches with unstoppable wind, sudden rainstorms and a small city with limited electricity made for quite the adventure! But in the end I think the images came out so beautiful. My vision was to show the collection in an easy, effortless but still flirty way. To show the collection in real life and in motion. I hope you love it!

I also added in a bunch of behind the scenes pics for anyone looking to visit Tulum. It’s absolutely magical and if you are planning a trip, here’s some of my favs:
Lunch- Posada Margarita- a shabby chic picturesque dream on the beach with the best Italian food in the city. Fresh fish in lemon and olive oil paired with a huge mason jar of fresh squeezed green juice. My kind of place!
Where to stay: Ahau Tulum- my favorite hotel in Tulum. Private palapa huts literally on the sand, no shoes recommended ever and the staff becomes a second family. Fresh coconuts in the morning and smoothies on the beach. You have to book early because there’s only about 15 huts.
Secret local spot: Kanlum Lagoon– unbelievable turquoise crystal clear lagoon where you won’t find any tourists… until now that I’ve given this secret spot away. A beautiful place to relax and swim away from the waves.


  1. Vici says:

    Wonderful pics!
    Victoria | GlamFizz
    or follow on Instagram

  2. Jenny says:

    Absolutely gorgeous photos. You look so happy and like you had the time of your life! What a beautiful location!
    Jenny // Mish Mosh Makeup

  3. Wow that is such an amazing opportunity and you have done so well with it! I love the colorful scenery and clothing! I especially like that look with the black top and white pants! Looks like an amazing trip, as well!

  4. Natali says:

    You look absolutely stunning!! Love your wedges, they’re so cool!!


  5. You look gorgeous in these photos! Tulum looks absolutely beautiful, and I hope I get to go someday! Congratulations on being in Candie’s campaign. That’s so incredible.

  6. Liz says:

    love this! you look amazing


  7. You look absolutely amazing & i think youve done a great job at directing this. the place looks incredible and the outfits are so cute and flirty xx


  8. francesca says:

    Love it shea! Such great photos. Love the creative direction.
    Frank Vinyl

  9. Diane says:

    Love the lacey details of your top! So pretty and elegant!

    xx, Diane || http://www.modernisticphoenix.blogspot.com

  10. miri says:

    Love all your looks! You look stunning.


  11. amazing photos Shea, capturing the collection really well in a care free way and the beauty of Tulum at the same time…what an amazing campaign <3


  12. vanessa says:

    wonderful photos!


  13. Savannah says:

    What a beautiful place and also gorgeous photos x http://www.justsavxnnah.com

  14. Laura says:

    Amazing photos, I just came back from a trip to Tulum and already miss it so bad !


    Love from Paris

  15. Spencre says:

    You look stunning in all these pictures!

  16. Lucy says:

    These photos are gorgeous! xx


  17. Whitney says:

    Wow, these pics are so cool and super stunning! What an honour to star in Candie’s campaign -I’ve always loved Candies ever since I was a kid!!! The photos are super fun and super Candies, you’ve done an amazing job!



  18. Julia says:

    These photos are amazing, the grueling days 100% paid off :) My little brother is a photographer as well, so I think we have exactly the same brother/sister dream. So happy for you two, and once again love the photos :D



  19. wish I was in Tulum right now! love these vacation photos!


  20. Shay says:

    Beautiful photos! Tulum looks amazing! Hope you enjoyed!

    Kisses from Miami!
    xx, Shay


  21. Maria says:

    Beautiful photos! I really want to go to Tulum, it seems so much better than all the typical tourist towns x

  22. Melissa says:

    Gorgeous photos! Looks fun!

  23. Sunfashions says:

    Awesome pics… Tulum is looking amazing place.

    Bhagalpuri silk sarees online

  24. Paulynagore says:

    I’d like to have your talent! I love the shooting! It’s so beautiful, i really feel the need to go to Tulum one day, it seems to be very magical!

  25. Tesa says:

    WOW! This is so awesome! Congrats Shea this is such a fun and amazing opportunity. I can’t wait to see more of the campaign. I love the photos from Tulum and loved following along on snapchat. You guys had me CRACKING up.
    xx, Tessa | http://www.abrunettewithbaggage.com

  26. Styleclouds says:

    The photos are amazing and you look beautiful! xo, Christina


  27. Love it

    Visit my blog : http://stylesoniastripes.blogspot.pt/


    Sónia Stripes

  28. Gina says:

    Wow awesome shots!! ♥

  29. Karen Farber says:

    These pictures are so gorgeous! I’m planning a trip to Tulum as we speak and these pictures just got me even more excited to go to paradise!! Congrats on the campaign with Candies! Can’t wait to see the pictures xx


  30. You look beautiful in all your pictures! we loved all your Tulum looks!

    C & A

  31. Hi Shea, amazing blog post, really insightful! If you get a chance, could you read the JANET + GEORGE blog? http://www.janetandgeorge.com/?p=3017 Thank you x

  32. Kacie says:

    I love how bright and happy these photos are! So fun!

  33. Natalie says:

    What’s this lipstick you’re wearing? It looks GORGEOUS on you.

  34. Kristina says:

    Great bright pictures!
    Like this kind of places!!!
    I`ve added Tulum to my list!!!

  35. Emily says:

    What a colorful spot. Killer photo story, I feel like I was there.

  36. That ocean is so beautiful, and also you are gorgeous as well

  37. Jessi Malay says:

    Great post, love the looks on you!!
    Amazing photos love!

    XOXO, Jessi

Leave a Reply

Your email address will not be published.